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Performance Marketing Specialist

We’re looking for a strategic, data-driven Performance Marketer who can design, execute, and optimise multi-channel campaigns that deliver measurable business growth for both Datafunc and our clients.

At Datafunc, we partner with education, B2B services, media, and eCommerce organisations to scale their visibility, leads, and revenue. This role goes beyond pushing buttons in ad platforms, you’ll own the performance strategy, continuously refine it through testing and analytics, and communicate directly with decision-makers to influence high-value business outcomes.

What You’ll Do

  • Plan, launch, and optimise paid media campaigns (PPC, paid social, display) using Datafunc’s methodology to maximise ROAS and lead quality.

  • Conduct deep-dive analysis into campaign data to uncover trends, troubleshoot issues, and challenge assumptions with data-backed recommendations.

  • Design and run testing roadmaps (A/B, multivariate, funnel experiments) to drive continuous improvement.

  • Collaborate with analysts, content teams, and external creative partners to align performance campaigns with brand and conversion goals.

  • Set up and maintain analytics infrastructure, Google Analytics goals, conversion pixels, and custom tracking to ensure attribution accuracy.

  • Monitor traffic quality, detect and mitigate ad fraud, and optimise targeting for high-intent audiences.

  • Prepare and deliver client-facing reports and presentations that translate complex performance data into actionable insights.

What We’re Looking For

  •  2+ years of performance marketing experience with a track record of hitting and exceeding campaign goals.
  • Strong command of Google Ads, Meta Ads, and preferably other paid platforms (LinkedIn Ads, Display, YouTube, etc.).
  • Skilled in keyword research, customer intent mapping, and funnel analysis.
  • Analytical mindset — comfortable working with large datasets, pivot tables, and BI dashboards.
  • Experience with attribution modelling, conversion tracking, and troubleshooting analytics setups.
  • Confident communicator, able to present performance insights and strategic recommendations to senior stakeholders.
  • (Bonus) Experience managing high-budget campaigns (€10k+/month) and/or international markets.
  • (Bonus) Exposure to fraud detection, bot traffic analysis, or lead quality optimisation.

 

 

Tools You’ll Use

Daily Task Management and internal Communication: Asana  and Google Workplace

SEM-SEO tools: Semrush, Ahrefs, SimilarWeb, Screaming Frog, Majestic

Lead Generation/ CRM: Typeform, Nimbata and Active Campaign

Analytics & BI: Google Analytics, Looker, Klipfolio, Tableau

Customer Journey Mapping, Funnel Design & UX Optimisation: Miro, Hotjar, Optimizely

 

 

Details

Location: Datafunc but Flexible (Remote work available up to 2 days per week)

Job Type: Full-time

Position Status: Currently Open

Salary range: 26000-34000 €

 

Application journey

  • Intro Call
  • Assignment (Paid)
  • Final Interview
  • Offer

 

Datafunc is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

 

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