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Performance Marketing Specialist

We are looking for a self-driven Performance Marketer to join our team and play a crucial role in the development and execution of performance marketing campaigns that drive growth for us and our clients.

The ideal candidate will be passionate about data-driven insights

Responsibilities

  • Develop, execute, and optimize performance marketing campaigns across various digital channels, including PPC, paid social media, and display advertising following Datafunc’s methodology
  • Monitor and analyze campaign performance, making data-driven decisions to optimize ROI and achieve client objectives.
  • Collaborate with internal team, such as data analysts, content creators or external teams, such as creative strategists and designers, to ensure successful campaign execution and alignment with overall marketing strategy.
  • Contribute to the development of tailor-made digital marketing strategies for clients, leveraging market intelligence, competitive analysis, and data analytics insights.
  • Prepare and present performance reports to clients, highlighting successes, challenges, and opportunities for improvement
  • Setting up and optimizing Google Analytics goals and tracking/conversion pixels
  • Conduct experiments in PPC platforms

 

 

Requirements

  • Bachelor’s degree in Marketing, Advertising, Economics or equivalent experience.
  • 2+ years of experience in performance marketing, with a proven track record of driving growth and achieving campaign objectives.
  • Strong understanding of digital marketing channels, including PPC, paid social media, and display advertising.
  • Excellent analytical skills, with the ability to analyze campaign data and make data-driven decisions.
    For example: Ability to create and optimise campaigns in paid media combining keyword research, customer intent and conversion funnel analysis
  • Strong communication and presentation skills, with the ability to clearly articulate campaign performance and insights to clients and internal stakeholders.

 

 

Our martech stack includes

Daily Task Management and internal Communication: Asana  and Google Workplace

SEM-SEO tools: We mainly use SemRush, Majestic, SimilarWeb, Ahrefs,  and Screaming Frog

Lead Generation/ CRM: Typeform, Nimbata and Active Campaign

Business Intelligence:  Looker, Klipfolio and Tableau

Customer Journey Mapping, Funnel Design, Project Planning Timeline: Miro

Conversion Rate Optimisation/UX: Hotjar, Optimizely

 

 

Details

Location: Datafunc but Flexible (Remote work available up to 2 days per week)

Job Type: Full-time

Position Status: Currently Open

Salary range: 18000-24500 €

 

Application journey

  • Call
  • Assignment
  • Interview
  • Offer

 

Datafunc is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

 

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