Project Snapshot
Client
GOLEARN LTD KE.DI.VI.M
Industry
Education / Professional Certification
Challenge
Scale qualified growth while reducing acquisition costs
Services
Market Research
Tag Management
Data Analytics
Performance Marketing
Conversion Rate Optimisation
Results
109% increase in lead generation
8% decrease in cost per lead
40% increase in conversion rate
141% increase in branded search volume that resulted in conversions
€13,2M ARR
Client Overview: GoLearn
GoLearn is a lifelong learning educational organization that focuses on providing high-standard educational services and increasing employability in the public sector by issuing qualified certificates. They educate over 60,000 candidates annually, and their goal is to increase sales and revenue, decrease costs per lead, and achieve a higher rate of leads-to-customers conversions with the lowest possible cost.
"Datafunc is our data analytics and digital marketing partner since 2019. They helped us develop a better understanding of the market and become one of the most competitive educational organizations in Greece.
We consistently grow with over 60,000 graduates a year, providing a variety of e-learning courses."
goLearn's CEO: Eleni Nikolaidou
The Challenge
Despite strong product-market fit, GoLearn faced fragmented marketing efforts and limited visibility across their customer acquisition funnel. They needed a full-funnel strategy that could:
• Scale lead generation across Search, Social, and Affiliate networks
• Improve conversion rates at every stage
• Reduce customer acquisition costs
• Maintain operational efficiency while expanding
Our Approach
1. Foundation: Analytics Architecture & Market Intelligence
Before launching campaigns, we built GoLearn’s data infrastructure — mapping customer journeys, competitive positioning, and attribution models to align marketing with business outcomes.
2. Execution: Channel Integration & Automation
We unified Search, Social, Affiliate, and SEO strategies based on real customer intent data, supported by advanced tracking and systematic CRO improvements on lead generation pages.
3. Refinement: High-Frequency Optimization
Weekly cycles of analysis, bid adjustments, creative testing, and budget reallocation enabled continuous performance improvements and better resource allocation.
Key Results
%
increase Lead Generation Growth
%
decrease in Cost per Lead
%
Conversion Rate Growth
%
Brand recognition. Branded Search Volume Growth that resulted in Conversions
A Lasting Partnership
Over five years, GoLearn grew from a fragmented marketing operation to one of Greece's leading educational providers,reaching €13,2M in annual revenue and 60,000+ graduates per year. Datafunc served as their data analytics and growth partner throughout that journey, from tracking architecture to full-funnel acquisition.