Since the December 2025 Core Update, many publishers have seen Discover and News traffic collapse despite no change in content. The update exposed how publishing systems behave under tighter constraints on crawl capacity, consolidation, and serving stability. Sites with…
This is a how to guide related to manual conversion action in google ads before deprecation of google universal analytics.
Thanos Lappas
Thanos Lappas
Founder & Principal Strategist at Datafunc
I started as a web developer. In 2013 an email tracking experiment pulled me into marketing and I never looked back.
Since then I have been working at the intersection of SEO, Paid Media, and Analytics. Not as a generalist. As someone who builds and runs the connective layer between them, because the most expensive growth problems usually live in the gaps.
I founded Datafunc in 2017 to work on those gaps directly, with growth-stage teams across Education, Media, B2B Services, SaaS, eCommerce, and Tourism.
When performance breaks, I look at the system before I look at the channel. That instinct is what drives everything I write here.